Facebook has grown as the world’s common room for 15 years. Its digital social connection has been a para-world.
Does the Meta-branding of its holding company plan for a desired future monopoly of control over humanity, in a virtual world based on the internet of things? ‘Meta’ — roughly speaking the Ancient Greek for ‘para’ — signifies a proxy; aptly so for the would-be manipulative squashers of life to an enslaved, holographic shadow.
The classical reference creates a timeless sense of cosmic vastness: Facebook’s super-ego thus seems to be before the past, and beyond the future. With its warped infinity sign logo, Meta styles itself as a gargantuan envelope of life, bigger than Facebook itself: an arrogantly Satanic replacement of God, and commander of human awe, via its induced ignorance, in a digital control grid.